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How To Tell Real Vs. Fake Audemars Piguet Watch

an audemars piguet watch on the table

Audemars Piguet is known for luxury, precision, and unmatched craftsmanship. It’s one of the world’s top watch brands, but its prestige has made it a common target for counterfeiters.

If you’re an enthusiast or potential buyer, learning how to identify a fake Audemars Piguet is essential. This guide will help you check for authenticity.

Table of contents

The Legacy of Audemars Piguet

Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in Switzerland, Audemars Piguet quickly became a leader in fine watchmaking. The brand is known for its groundbreaking designs, including the first-minute repeater wristwatch in 1892 and the ultra-thin automatic tourbillon in 1986.

The Royal Oak collection, launched in 1972, is one of its most famous creations. Its bold design and superior craftsmanship redefined the luxury sports watch market. This reputation for excellence makes Audemars Piguet a prime target for counterfeiters.

Key Signs of a Fake Audemars Piguet Watch

Here are the first things to look for when buying an Audemars Piguet watch: 

Craftsmanship and Details

AP watch real vs fake: craftsmanship

Authentic Audemars Piguet watches are celebrated for their meticulous craftsmanship. One standout feature is the "Tapisserie" pattern on the dial, especially in the Royal Oak models. This design consists of tiny, perfectly aligned squares, creating a precise and elegant texture. Counterfeit versions often have uneven or poorly replicated patterns.

The weight of the watch is another clue. Genuine Audemars Piguet watches are made with high-quality materials like stainless steel, gold, or platinum, giving them a substantial feel. Fakes often feel lighter because they use cheaper materials.

Check the engravings on the case back, clasp, and rotor. Authentic engravings are sharp, clean, and precise. Counterfeit ones tend to be shallow, uneven, or messy.

Watch Movement and Ticking

The movement of an authentic Audemars Piguet is smooth and consistent, a hallmark of Swiss craftsmanship. The second hand should glide effortlessly around the dial. Fakes often have jerky or irregular movements, indicating poor quality.

Listen to the sound of the watch. Genuine Audemars Piguet watches are nearly silent or produce a soft ticking. Loud or irregular ticking is a strong sign of a fake movement.

How to Verify the Authenticity of an Audemars Piguet Watch

Here are the steps you should take to verify the authenticity of an AP watch: 

Checking the Seller's Credibility

When buying an Audemars Piguet watch, the seller’s reputation matters. Stick to authorized dealers or well-known sellers with a proven track record of offering genuine products.

Research the seller thoroughly. Look for customer reviews, ratings, and their history in the watch market. A trustworthy seller will have positive feedback and a strong reputation among buyers.

Beware of Prices That Are Too Low

Audemars Piguet watches are luxury items, and their prices reflect their craftsmanship. If the price seems too good to be true, it probably is.

Counterfeit watches are often sold at a fraction of the genuine price. Be cautious of deals offering steep discounts or prices far below market value. Knowing the typical price range for the model you want can help you spot scams.

Spotting Website Red Flags

When buying online, pay close attention to the website. Authentic Audemars Piguet watches are rarely sold on generic e-commerce platforms.

Stick to the official Audemars Piguet website, authorized dealers, or trusted luxury watch retailers.

Poor grammar, low-quality images, and a lack of detailed product descriptions can signal a counterfeit operation. Always look for secure payment methods and verify contact information to ensure the business is legitimate.

In-Person Authenticity Checks

If you can look at the watch in person, here are some things you should focus on. 

Serial Numbers and Certification

Every Audemars Piguet watch has a unique serial number and a certificate of authenticity. The serial number is usually on the case back or the movement.

Before purchasing, ask for the serial number and certificate. Verify these with Audemars Piguet or an authorized dealer. The serial number should match the certificate and any associated documents. Counterfeit watches often have fake or mismatched serial numbers.


Reviews and Seller Location

Customer reviews can reveal a lot about a seller's trustworthiness. Check reviews on watch forums, social media, and review websites.

A seller with consistent positive feedback and satisfied customers is more likely to be reliable. Also, confirm the seller’s location. Reputable sellers usually operate from established business addresses, while counterfeiters often use temporary or hard-to-trace locations.

Expert Authentication Services

For peace of mind, consider using professional watch authentication services. These experts can carefully inspect your watch and confirm its authenticity based on key features.

Many services offer both online and in-person options, making it easy for buyers to ensure their Audemars Piguet watch is genuine. They examine details like the movement, engravings, and overall craftsmanship to verify authenticity.

FAQs

How Can I Check the Serial Number of My Audemars Piguet Watch?

Contact Audemars Piguet directly or visit an authorized dealer. They can confirm if the serial number matches their records.

What Should I Do If I Suspect My Audemars Piguet Watch Is Fake?

If you think your watch might be fake, have it professionally evaluated by a luxury watch expert. They can provide a detailed analysis of its authenticity.

Do All Audemars Piguet Watches Have Engravings?

Yes, genuine Audemars Piguet watches feature sharp, precise engravings on parts like the case back, clasp, and rotor. These reflect the brand’s high level of craftsmanship.

Can the Watch’s Weight Indicate Authenticity?

Yes, real Audemars Piguet watches are made with premium materials, giving them a solid weight. Counterfeit watches are often lighter due to cheaper materials.

Is It Safe to Buy Audemars Piguet Watches Online?

Buying online can be safe if you stick to trusted sources. Use the brand’s official website, authorized dealers, or reputable luxury retailers. Avoid generic e-commerce platforms and ensure the site uses secure payment methods and provides clear contact details.

How Important Is the Watch Movement in Spotting a Fake?

The movement is a key factor. Genuine Audemars Piguet watches have smooth, precise movements. Counterfeit watches may have jerky or inconsistent motions.

Do Authentic Audemars Piguet Watches Come with Certificates?

Yes, every genuine Audemars Piguet watch includes a certificate of authenticity and supporting documentation.

Conclusion

Authenticating an Audemars Piguet watch involves paying attention to small details and thoroughly examining key features. From craftsmanship and serial numbers to seller credibility, each aspect plays a role in confirming authenticity.

By following this guide and consulting experts when needed, you can confidently verify your Audemars Piguet watch and avoid counterfeits. Always purchase from reputable sources to ensure you own a genuine timepiece that reflects the luxury and quality Audemars Piguet is known for.

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