How To Tell Real Vs. Fake Audemars Piguet Watch

an audemars piguet watch on the table

Audemars Piguet is synonymous with luxury, precision, and craftsmanship. As one of the most prestigious brands in the watchmaking industry, it has garnered a reputation for producing some of the finest timepieces in the world.

However, this fame also attracts counterfeiters looking to capitalize on its prestigious name. Knowing how to tell a fake Audemars Piguet is essential for any enthusiast or potential buyer.

This guide will walk you through the key aspects to consider when verifying the authenticity of an Audemars Piguet watch.

Table of contents

The History and Significance of Audemars Piguet

Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux, Switzerland, Audemars Piguet quickly established itself as a paragon of watchmaking excellence.

The brand is known for its innovation, such as the introduction of the first-minute repeater wristwatch in 1892 and the creation of the ultra-thin automatic tourbillon in 1986.

One of its most iconic collections, the Royal Oak, introduced in 1972, revolutionized the luxury sports watch market with its unique design and high-quality craftsmanship.

Today, Audemars Piguet remains a symbol of prestige and horological mastery, making it a prime target for counterfeiters.

Common Traits of Fake Audemars Piguet Watches

Here are some common traits of fake Audemars Piguet watches you should look for when buying your piece.

Physical Details and Craftsmanship

AP watch real vs fake: craftsmanship

Authentic Audemars Piguet watches are renowned for their meticulous craftsmanship and attention to detail. One of the most distinguishing features is the "Tapisserie" pattern on the dial, particularly in the Royal Oak collection.

This intricate, hand-finished pattern consists of tiny squares that create a mesmerizing visual effect. Counterfeit watches often fail to replicate this precision, resulting in a pattern that appears too coarse or uneven.

The weight and materials of an Audemars Piguet watch also speak volumes about its authenticity. Genuine watches are made from high-quality materials such as stainless steel, gold, or platinum, giving them a substantial weight. In contrast, fake watches may feel lighter due to the use of cheaper materials.

Additionally, authentic watches feature flawless engravings. Check for sharp, clear, and precise engravings on the case back, clasp, and rotor. Counterfeit watches often have shallow, uneven, or poorly executed engravings.

Watch Movement and Sound

One of the hallmarks of a genuine Audemars Piguet watch is its Swiss movement. These movements are renowned for their accuracy, reliability, and complexity. When examining the watch, you should see the second hand's smooth and consistent movement. Counterfeit watches, on the other hand, may have a jerky or irregular movement, a clear sign of inferior quality.

The sound of the movement can also be a giveaway. Authentic Audemars Piguet watches are typically silent or have a very faint ticking sound. Loud or inconsistent ticking noises indicate a counterfeit movement.

Verifying Authenticity Through Seller and Website

Before buying from a seller you’ve never used, use these tips to verify its credibility.

Seller Credibility

When purchasing an Audemars Piguet watch, the seller's credibility is crucial. Authorized dealers and reputable sellers are more likely to provide genuine products.

Research the seller thoroughly, checking for customer reviews, ratings, and their history in the market. A credible seller will have a well-established reputation and positive feedback from previous customers.

Price Too Good To Be True

Audemars Piguet watches are a significant investment, with prices reflecting their quality and craftsmanship. It probably is if you come across a deal that seems too good to be true.

Counterfeit watches are often sold at a fraction of the price of genuine pieces. Be wary of sellers offering substantial discounts or deals far below the market value. Understanding the realistic price range of the model you're interested in can help you avoid falling for scams.

Website Red Flags

In today's digital age, many purchases are made online, making identifying red flags on websites essential. Authentic Audemars Piguet watches are rarely sold on generic e-commerce platforms.

Stick to the brand's official website, authorized dealers, or well-known luxury watch retailers. Pay attention to the website's design and content. Poor grammar, low-quality images, and a lack of detailed product information can all be signs of a counterfeit operation. Additionally, check for secure payment methods and contact information that leads to a real, verifiable business.

Essential Checks Before Purchase

If you buy a watch offline, here’s how to check its authenticity.

Serial Numbers and Certification

Each Audemars Piguet watch comes with a unique serial number and a certificate of authenticity. These numbers can be found on the case back and sometimes on the movement itself.

Before making a purchase, ask for these details and verify them with Audemars Piguet or an authorized dealer. The serial number should match the one on the certificate and any accompanying documentation. Counterfeit watches often have fake or duplicated serial numbers that do not correspond to genuine records.


Reviews and Location of the Seller

Customer reviews can provide valuable insight into a seller's legitimacy. Look for reviews on multiple platforms, including watch forums, social media, and review websites.

A seller with consistently positive feedback and satisfied customers is likelier to be trustworthy. Additionally, consider the seller's location. Reputable sellers typically operate from established business locations, while those dealing in counterfeit watches may use temporary or untraceable addresses.

Expert Authentication Services

For those who want complete confidence, consulting luxury watch experts or authentication services is smart. These professionals have the skills to closely examine the watch, checking its authenticity based on various factors.

Many luxury watch experts offer online and in-person authentication services, giving buyers peace of mind. They can verify everything from the movement and engravings to the overall craftsmanship, ensuring that you invest in a genuine Audemars Piguet watch.


Authenticating an Audemars Piguet watch requires a keen eye for detail and carefully examining several key features.

From the craftsmanship and physical details to the seller's credibility, each aspect is crucial in determining authenticity.

By following the guidelines outlined in this guide and seeking expert advice when needed, you can confidently verify the authenticity of your Audemars Piguet watch and avoid counterfeit products.

Always purchase from reputable sources to ensure you invest in a genuine timepiece that reflects the luxury and quality synonymous with the Audemars Piguet name.


How can I check the serial number of my Audemars Piguet watch?

To verify the serial number, contact Audemars Piguet directly or consult an authorized dealer. They can confirm whether the serial number matches their records.

What should I do if I suspect my Audemars Piguet watch is fake?

If you suspect your watch is counterfeit, seek a professional appraisal from a luxury watch expert. They can provide a detailed assessment of its authenticity.

Are all Audemars Piguet watches engraved?

Yes, genuine Audemars Piguet watches feature precise engravings on various parts, including the case back, clasp, and rotor. These engravings are clear and sharp, indicating high craftsmanship.

Can the weight of the watch indicate its authenticity?

Yes, genuine Audemars Piguet watches are made from high-quality materials and have a substantial weight. Counterfeit watches often use cheaper materials, making them lighter.

Is it safe to buy Audemars Piguet watches online?

It can be safe to buy online if you purchase from the brand's official website, authorized dealers, or reputable luxury watch retailers. Avoid generic e-commerce platforms and ensure the website has secure payment methods and contact information.

How important is the watch movement in identifying a fake?

The watch movement is a critical factor in identifying authenticity. Genuine Audemars Piguet watches have smooth, precise movements, while counterfeit ones may have jerky or irregular motions.

Do all authentic Audemars Piguet watches have certificates of authenticity?

Yes, genuine Audemars Piguet watches come with certificates of authenticity and documentation.


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