11 Methods
Designer serial number and date code checkers, brand by brand
A free designer serial number checker for 36 brands. Some houses call it a date code, others a serial number, and Hermès stamps a single letter into the leather instead. This page is the comparison: for each brand you can see what the marking is called, whether it gives a year, and where it sits on the item, then open that brand's checker and read your own. A code can place a piece in its production run, but it never proves the item is genuine.
Hermès
The blind stamp letter and its frame give the year. Frames stopped after 2014.
Dior
The last four digits carry the month and year, interleaved. Codes began in 1997.
Gucci
The serial gives style and factory. The black tag code gives the year from 2014.
Louis Vuitton
The date code: two letters for country, four digits for date. Ends 2021.
Balenciaga
A letter on the interior tag gives the season and year, on bags from 2003 on.
Fendi
The marking type places the era. The serial itself has no published reading.
Chanel
Serial series give a window of a year or two. A chip replaced them in 2021.
Rolex
Sequential to 1987, then a letter prefix. Randomised from 2011 onward.
Coach
The creed patch reads month and year, so 1994 to 2006 dates to the month.
Prada
Style, material and lot. The date was on the card, never in the number.
Bottega Veneta
The older four-part tag ends in the year. The later single line does not.
Saint Laurent
The last four digits give the month and year, on bags from the 2012 rebrand on.
Celine
Digits 2 and 4 give the year, 1 and 3 the week. Before mid 2014, a month.
Christian Louboutin
No serial or date code. The box reference names the style and colour.
Goyard
Three letters, then six digits: two give the month, four give the year.
Burberry
No date code. The label generation places the era. The number names a style.
MCM
Product type, season, model family, color and size. The season dates the design.
Cartier
The shape places the number style. Dated auction lots contradict the year rule.
Chrome Hearts
Metal mark and a design or mold year. No serial.
Omega
One run since the 1890s. Two charts disagree, so the answer is a window.
Panerai
A single caseback letter gives the exact year from 1998 to 2023.
Longines
One run from 1867, published year by year to 1969, so answers are tight.
IWC Schaffhausen
Sequential since 1868, giving a window for anything up to about 1975.
Jaeger-LeCoultre
Assigned in calibre blocks, so a serial honestly spans three to eight years.
Vacheron Constantin
Sequential since 1755, but records are partial and some years interpolated.
Audemars Piguet
The case number's letter gives a window of years from AP's own table.
Rick Owens
The care label code names the line and the season, from Fall/Winter 2013 on.
Carhartt
The care tag code reads month then year. It dates a vintage piece, it does not authenticate.
Golden Goose
Line, category, model, material and color. No date in it.
Longchamp
Model, material line and color. No date in it.
Onitsuka Tiger and ASICS
Model code and color code, shared by both brands. No date in it.
Hugo Boss
Style and color. No date in it.
Casio G-Shock
Series, functions, color. No date in it.
Seiko
Month and the last digit of the year. The caliber picks the decade.
Sunglasses and eyewear
Model, color and size, for ten eyewear brands. No date in it.
Van Cleef & Arpels
Serial shape and reference model. No date in it.
Compiled from professional authentication reference material and reviewed in-house. A brand appears here only once there is verified reference data behind its checker, which is why this list is shorter than the list of brands we authenticate.
Reading a stamp or a model reference?
Two readers for codes that belong to no single brand: the metal marks every jeweler uses, and the model references of five watch houses.
Which brands give a year
What each code is called, whether it holds a date, and where to find it. Every row is the same reference data the brand's own checker runs on.
| Brand | What the code is called | Gives a year? | Where it sits |
|---|---|---|---|
| Hermès | blind stamp | Yes | On a Birkin or a Kelly made before 2015 the stamp sits on the underside of the lock strap, the tab the strap loops through |
| Dior | date code | Yes | Usually stamped on the reverse of the interior leather tag, so you have to lift or turn the tag to read it |
| Gucci | serial number | Yes | On the back of the interior leather logo tab, sewn near the top of the lining or beside a zip, never on a side seam |
| Louis Vuitton | date code | Yes | Inside the bag, stamped or heat pressed into a small leather tab, the lining or an interior seam rather than printed on a tag |
| Balenciaga | interior tag letter | Yes | On the small interior reference tag, often behind the main leather logo tab, inside a pocket or along a seam |
| Fendi | serial number | Era only | On the back of the interior leather brand tag, printed or embossed across one, two or three rows |
| Chanel | serial number | Era only | On a sticker inside the bag, usually under the flap or inside a pocket and protected by a clear film, often on the same panel as the CHANEL MADE IN ITALY heat stamp |
| Rolex | serial number | Era only | Between the lugs at 6 o'clock on older watches, and on the rehaut, the inner flange between the dial and the crystal, on newer ones |
| Coach | creed number | Yes | Inside the bag, stitched or stamped on the bottom line of the creed, the leather patch sewn to the lining that carries the Coach paragraph |
| Prada | serial number | No, the code holds no date | On a small white tag sewn into the lining, usually near the zipped pocket or along an interior seam |
| Bottega Veneta | serial number | Yes | On the reverse of a narrow, paper-like tag sewn into the lining, under the words ORIGINALITY CERTIFIED |
| Saint Laurent | serial number | Yes | On the reverse of a rectangular leather tag sewn into the lining, usually near the top zip |
| Celine | date code | Yes | Inside the bag, heat stamped into the leather lining or a pocket wall, or onto a small leather tab sewn into an inner or rear pocket |
| Christian Louboutin | box label reference | No, the code holds no date | On the white label printed on the short end of the shoe box |
| Goyard | serial number | Yes | Embossed into the leather trim inside the bag, as three letters and six digits run together in one line |
| Burberry | item number | Era only | The item number is on the care label sewn into an inside seam, often on its reverse |
| MCM | style number | Era only | On the resale photos we checked, a small white fabric label sewn into an inner seam of bags and backpacks, and the price or barcode sticker on the tags |
| Cartier | serial number | Era only | On nearly every Cartier watch the serial is engraved on the outside of the caseback, at the bottom or around the outer edge, so nothing has to be opened to read it |
| Chrome Hearts | stamp | No, the code holds no date | Inside the band on rings, on the back of pendants and crosses, and near the clasp on bracelets and chains |
| Omega | serial number | Yes | The number the year charts track is the movement serial, engraved on a bridge or a plate inside the watch |
| Panerai | caseback marking | Yes | The year letter, the serial and the OP case number are all engraved on the caseback |
| Longines | serial number | Yes | The number the year table dates is engraved on the movement plate, usually near the balance wheel or on the main bridge |
| IWC Schaffhausen | serial number | Yes | The number the year table dates is the movement number, engraved on the movement bridge |
| Jaeger-LeCoultre | serial number | Yes | The number the year table dates is the movement serial, engraved on the movement plate next to the calibre marking |
| Vacheron Constantin | serial number | Yes | On a modern Vacheron the number you can read without opening anything is engraved on the caseback, next to the reference |
| Audemars Piguet | case number | Yes | Engraved on the caseback, on the flat ring around the crystal of an open caseback or across a solid one |
| Rick Owens | product code | Yes | On the care label sewn inside the garment, the one with the washing instructions |
| Carhartt | date code | Yes | Inside the garment, on the small white care tag, usually near RN 14806 |
| Golden Goose | style code | No, the code holds no date | On the Article line of the box label, and on the Item No line under Details on every Golden Goose product page |
| Longchamp | reference number | No, the code holds no date | On the transparent label sewn inside the bag |
| Onitsuka Tiger and ASICS | style code | No, the code holds no date | At the top of the size label, usually on the inside of the tongue |
| Hugo Boss | article number | No, the code holds no date | On the BOSS swing tag sticker, as the eight digits starting 50 on the line marked Art |
| Casio G-Shock | model number | No, the code holds no date | Engraved on the caseback, usually shortened to the series part such as GW-M5610U |
| Seiko | serial number | Yes | On the outside of the caseback, in the ring of text around the center |
| Sunglasses and eyewear | arm code | No, the code holds no date | Inside one arm, usually the left, with the model number, the color code and the three sizes |
| Van Cleef & Arpels | serial number | No, the code holds no date | On Alhambra necklaces and bracelets, on a small plate that hangs by the clasp |
Questions about serial numbers
The things people ask us most often about codes, stamps and date marks, answered by the team that reads them for a living.
Can a serial number tell me if my item is authentic?
No. A code is a manufacturing marking, and counterfeiters copy markings. Read correctly, it places a piece in its production run and rules out the crudest fakes. That makes it a floor rather than a verdict: leather, stitching and hardware still need a trained eye.
Why do some brands return a year and others don't?
Because not every brand encodes one. Hermès, Dior and Louis Vuitton put production dates into their markings, so a year can be read from the code. A Prada serial gives the style, the material and the lot, and never held a date at all: for Prada, the date was printed on the authenticity card. The tiles above say which is which, brand by brand, rather than inventing a year for the ones that have none.
My item has no code at all, is it fake?
Usually not. Louis Vuitton moved to an embedded microchip in March 2021 and Chanel at about the same time, and Hermès moved its stamp position in 2015. Far more often you are looking in the wrong place, or at a recent item.
Why don't you have a checker for every brand?
Because for most brands there is nothing to check. A tool that returns a year for a code holding no year is a guess dressed up as an answer, and several published checkers do exactly that. A brand appears above only when verified reference data supports it, so this list is deliberately shorter than the list of brands our team authenticates.
Where do your reference tables come from?
They come from professional authentication references, cross-checked against dated examples and reviewed in-house. Where the sources disagree, the page says so.
Where on the item should I be looking?
It depends on the brand and often on the era. Each brand's own page says where to look, which is usually the answer when someone believes their item carries no marking.
Does a code tell me what the item is worth?
Only indirectly. It places production in an era, and versions of a model do differ in value. It says nothing about condition, completeness or demand.
Someone gave me a year that doesn't match yours, who is right?
Check which part of the marking they read. Several published checkers count letters straight through the alphabet, which stopped being correct for Hermès after 2014.
What's the difference between a date code and a serial number?
Nothing, in practice. They are the same idea under different names: a marking the maker puts on an item to record what it is and when it was made. Louis Vuitton and Dior call it a date code, Gucci and Prada call it a serial number, Hermès presses a single letter into the leather and calls it a blind stamp. The page you need is the one for your brand, not the one that matches the words you searched.
Is there one code format for every luxury brand?
No, and that is why there are thirty-six separate checkers here rather than one universal decoder. Every house invented its own scheme, several changed it more than once, and a few encode no date at all. A single box that claimed to read any brand's code would have to be guessing for most of them. The table above says which brands give a year and which do not, before you type anything.





