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Designer serial number and date code checkers, brand by brand

A free designer serial number checker for 36 brands. Some houses call it a date code, others a serial number, and Hermès stamps a single letter into the leather instead. This page is the comparison: for each brand you can see what the marking is called, whether it gives a year, and where it sits on the item, then open that brand's checker and read your own. A code can place a piece in its production run, but it never proves the item is genuine.

Returns a year

Hermès

The blind stamp letter and its frame give the year. Frames stopped after 2014.

Returns a year

Dior

The last four digits carry the month and year, interleaved. Codes began in 1997.

Returns a year

Gucci

The serial gives style and factory. The black tag code gives the year from 2014.

Returns a year

Louis Vuitton

The date code: two letters for country, four digits for date. Ends 2021.

Returns a year

Balenciaga

A letter on the interior tag gives the season and year, on bags from 2003 on.

Era only

Fendi

The marking type places the era. The serial itself has no published reading.

Era only

Chanel

Serial series give a window of a year or two. A chip replaced them in 2021.

Era only

Rolex

Sequential to 1987, then a letter prefix. Randomised from 2011 onward.

Returns a year

Coach

The creed patch reads month and year, so 1994 to 2006 dates to the month.

No date encoded

Prada

Style, material and lot. The date was on the card, never in the number.

Returns a year

Bottega Veneta

The older four-part tag ends in the year. The later single line does not.

Returns a year

Saint Laurent

The last four digits give the month and year, on bags from the 2012 rebrand on.

Returns a year

Celine

Digits 2 and 4 give the year, 1 and 3 the week. Before mid 2014, a month.

No date encoded

Christian Louboutin

No serial or date code. The box reference names the style and colour.

Returns a year

Goyard

Three letters, then six digits: two give the month, four give the year.

Era only

Burberry

No date code. The label generation places the era. The number names a style.

Era only

MCM

Product type, season, model family, color and size. The season dates the design.

Era only

Cartier

The shape places the number style. Dated auction lots contradict the year rule.

No date encoded

Chrome Hearts

Metal mark and a design or mold year. No serial.

Returns a year

Omega

One run since the 1890s. Two charts disagree, so the answer is a window.

Returns a year

Panerai

A single caseback letter gives the exact year from 1998 to 2023.

Returns a year

Longines

One run from 1867, published year by year to 1969, so answers are tight.

Returns a year

IWC Schaffhausen

Sequential since 1868, giving a window for anything up to about 1975.

Returns a year

Jaeger-LeCoultre

Assigned in calibre blocks, so a serial honestly spans three to eight years.

Returns a year

Vacheron Constantin

Sequential since 1755, but records are partial and some years interpolated.

Returns a year

Audemars Piguet

The case number's letter gives a window of years from AP's own table.

Returns a year

Rick Owens

The care label code names the line and the season, from Fall/Winter 2013 on.

Returns a year

Carhartt

The care tag code reads month then year. It dates a vintage piece, it does not authenticate.

No date encoded

Golden Goose

Line, category, model, material and color. No date in it.

No date encoded

Longchamp

Model, material line and color. No date in it.

No date encoded

Onitsuka Tiger and ASICS

Model code and color code, shared by both brands. No date in it.

No date encoded

Hugo Boss

Style and color. No date in it.

No date encoded

Casio G-Shock

Series, functions, color. No date in it.

Returns a year

Seiko

Month and the last digit of the year. The caliber picks the decade.

No date encoded

Sunglasses and eyewear

Model, color and size, for ten eyewear brands. No date in it.

No date encoded

Van Cleef & Arpels

Serial shape and reference model. No date in it.

Compiled from professional authentication reference material and reviewed in-house. A brand appears here only once there is verified reference data behind its checker, which is why this list is shorter than the list of brands we authenticate.

NOT A BRAND CODE

Reading a stamp or a model reference?

Two readers for codes that belong to no single brand: the metal marks every jeweler uses, and the model references of five watch houses.

AT A GLANCE

Which brands give a year

What each code is called, whether it holds a date, and where to find it. Every row is the same reference data the brand's own checker runs on.

36 brands: what each brand's code is called, whether it encodes a date, and where the marking sits
Brand What the code is called Gives a year? Where it sits
Hermès blind stamp Yes On a Birkin or a Kelly made before 2015 the stamp sits on the underside of the lock strap, the tab the strap loops through
Dior date code Yes Usually stamped on the reverse of the interior leather tag, so you have to lift or turn the tag to read it
Gucci serial number Yes On the back of the interior leather logo tab, sewn near the top of the lining or beside a zip, never on a side seam
Louis Vuitton date code Yes Inside the bag, stamped or heat pressed into a small leather tab, the lining or an interior seam rather than printed on a tag
Balenciaga interior tag letter Yes On the small interior reference tag, often behind the main leather logo tab, inside a pocket or along a seam
Fendi serial number Era only On the back of the interior leather brand tag, printed or embossed across one, two or three rows
Chanel serial number Era only On a sticker inside the bag, usually under the flap or inside a pocket and protected by a clear film, often on the same panel as the CHANEL MADE IN ITALY heat stamp
Rolex serial number Era only Between the lugs at 6 o'clock on older watches, and on the rehaut, the inner flange between the dial and the crystal, on newer ones
Coach creed number Yes Inside the bag, stitched or stamped on the bottom line of the creed, the leather patch sewn to the lining that carries the Coach paragraph
Prada serial number No, the code holds no date On a small white tag sewn into the lining, usually near the zipped pocket or along an interior seam
Bottega Veneta serial number Yes On the reverse of a narrow, paper-like tag sewn into the lining, under the words ORIGINALITY CERTIFIED
Saint Laurent serial number Yes On the reverse of a rectangular leather tag sewn into the lining, usually near the top zip
Celine date code Yes Inside the bag, heat stamped into the leather lining or a pocket wall, or onto a small leather tab sewn into an inner or rear pocket
Christian Louboutin box label reference No, the code holds no date On the white label printed on the short end of the shoe box
Goyard serial number Yes Embossed into the leather trim inside the bag, as three letters and six digits run together in one line
Burberry item number Era only The item number is on the care label sewn into an inside seam, often on its reverse
MCM style number Era only On the resale photos we checked, a small white fabric label sewn into an inner seam of bags and backpacks, and the price or barcode sticker on the tags
Cartier serial number Era only On nearly every Cartier watch the serial is engraved on the outside of the caseback, at the bottom or around the outer edge, so nothing has to be opened to read it
Chrome Hearts stamp No, the code holds no date Inside the band on rings, on the back of pendants and crosses, and near the clasp on bracelets and chains
Omega serial number Yes The number the year charts track is the movement serial, engraved on a bridge or a plate inside the watch
Panerai caseback marking Yes The year letter, the serial and the OP case number are all engraved on the caseback
Longines serial number Yes The number the year table dates is engraved on the movement plate, usually near the balance wheel or on the main bridge
IWC Schaffhausen serial number Yes The number the year table dates is the movement number, engraved on the movement bridge
Jaeger-LeCoultre serial number Yes The number the year table dates is the movement serial, engraved on the movement plate next to the calibre marking
Vacheron Constantin serial number Yes On a modern Vacheron the number you can read without opening anything is engraved on the caseback, next to the reference
Audemars Piguet case number Yes Engraved on the caseback, on the flat ring around the crystal of an open caseback or across a solid one
Rick Owens product code Yes On the care label sewn inside the garment, the one with the washing instructions
Carhartt date code Yes Inside the garment, on the small white care tag, usually near RN 14806
Golden Goose style code No, the code holds no date On the Article line of the box label, and on the Item No line under Details on every Golden Goose product page
Longchamp reference number No, the code holds no date On the transparent label sewn inside the bag
Onitsuka Tiger and ASICS style code No, the code holds no date At the top of the size label, usually on the inside of the tongue
Hugo Boss article number No, the code holds no date On the BOSS swing tag sticker, as the eight digits starting 50 on the line marked Art
Casio G-Shock model number No, the code holds no date Engraved on the caseback, usually shortened to the series part such as GW-M5610U
Seiko serial number Yes On the outside of the caseback, in the ring of text around the center
Sunglasses and eyewear arm code No, the code holds no date Inside one arm, usually the left, with the model number, the color code and the three sizes
Van Cleef & Arpels serial number No, the code holds no date On Alhambra necklaces and bracelets, on a small plate that hangs by the clasp
COMMON QUESTIONS

Questions about serial numbers

The things people ask us most often about codes, stamps and date marks, answered by the team that reads them for a living.

Can a serial number tell me if my item is authentic?

No. A code is a manufacturing marking, and counterfeiters copy markings. Read correctly, it places a piece in its production run and rules out the crudest fakes. That makes it a floor rather than a verdict: leather, stitching and hardware still need a trained eye.

Why do some brands return a year and others don't?

Because not every brand encodes one. Hermès, Dior and Louis Vuitton put production dates into their markings, so a year can be read from the code. A Prada serial gives the style, the material and the lot, and never held a date at all: for Prada, the date was printed on the authenticity card. The tiles above say which is which, brand by brand, rather than inventing a year for the ones that have none.

My item has no code at all, is it fake?

Usually not. Louis Vuitton moved to an embedded microchip in March 2021 and Chanel at about the same time, and Hermès moved its stamp position in 2015. Far more often you are looking in the wrong place, or at a recent item.

Why don't you have a checker for every brand?

Because for most brands there is nothing to check. A tool that returns a year for a code holding no year is a guess dressed up as an answer, and several published checkers do exactly that. A brand appears above only when verified reference data supports it, so this list is deliberately shorter than the list of brands our team authenticates.

Where do your reference tables come from?

They come from professional authentication references, cross-checked against dated examples and reviewed in-house. Where the sources disagree, the page says so.

Where on the item should I be looking?

It depends on the brand and often on the era. Each brand's own page says where to look, which is usually the answer when someone believes their item carries no marking.

Does a code tell me what the item is worth?

Only indirectly. It places production in an era, and versions of a model do differ in value. It says nothing about condition, completeness or demand.

Someone gave me a year that doesn't match yours, who is right?

Check which part of the marking they read. Several published checkers count letters straight through the alphabet, which stopped being correct for Hermès after 2014.

What's the difference between a date code and a serial number?

Nothing, in practice. They are the same idea under different names: a marking the maker puts on an item to record what it is and when it was made. Louis Vuitton and Dior call it a date code, Gucci and Prada call it a serial number, Hermès presses a single letter into the leather and calls it a blind stamp. The page you need is the one for your brand, not the one that matches the words you searched.

Is there one code format for every luxury brand?

No, and that is why there are thirty-six separate checkers here rather than one universal decoder. Every house invented its own scheme, several changed it more than once, and a few encode no date at all. A single box that claimed to read any brand's code would have to be guessing for most of them. The table above says which brands give a year and which do not, before you type anything.

Still not sure? Ask the authenticators The people who read these markings for a living, and who will check your item